Tourism 365, a new firm created to offer immersive possibilities for visitors traveling to the emirates, has been set up by Abu Dhabi national Exhibition Corporation (ADNEC).
It seeks to strengthen Abu Dhabi's regional and worldwide standing in the tourist industry.
The company's debut is in accordance with ADNEC's larger role in supporting the expansion of Abu Dhabi as a tourist destination, boosting tourists' leisure activities, and expanding their visit to the United Arab Emirates.
Tourist 365 will collaborate with major players in Emirates and the UAE throughout the tourism sector.
Capital Experience, a high-quality destination manager, and Capital Travel, a premium travel operator, will be included in the new organization.
"ADNEC is continually delivering its goal in expanding Abu Dhabi's tourist industry with the introduction of Tourism 365, said Humaid Matar Al Dhaheri, Managing Director and Group Managing Director of Abu Dhabi National Exhibitions Company.
"We're aggressively amplifying the economic effects of ADNEC Group by developing and upgrading our tourist business portfolio and extending to include leisure tourism.
"Tourism 365, as one of Middle East's main tourist attractions, will play a key role in expanding Abu Dhabi's emirate. " The Department of Culture and Tourism – Abu Dhabi - will work in close cooperation with partners from both public and commercial sectors, especially with local and worldwide firms in this vital industry.
"Tourist 365 will help enhance the thriving tourism environment in Abu Dhabi with considerable returns on investment.
"This will be done by establishing a number of businesses promoting the tourism and other supporting industries, and obtaining important agreements with the leading global and travel firms.
"Tourism 365 will, finally, enable tourism innovation throughout the whole sector, attract more foreign tourists to the Emirate and display all the services of Abu Dhabi throughout the Middle East."
ADNEC has selected a highly skilled team to head the new organization to ensure the complete qualification of its employees to lead this vital endeavor.
Roula Jouny will spearhead the start of the Destination Management Agency as the Executive Director of Tourism 365.
Jouny has a lot of expertise with over 20 years in the travel, tourist, and hospitality industries, enabling the company's broader strategic vision.
Jouny commented on the Tourismus 365 launch: "Tourism 365 will work in close co-operation with other tourism-orientated institutions to assist to develop the tourism sector's future jointly over the next several months.
"Our companies will boost not just Abu Dhabi but the United Arab Emirates as a whole, increase the number of visitors and promote the tourist assets of the nation across the world."
Anantara Sir Bani Yas Island, Anantara Qasr Al Sarab Desert Resort, Aloft Abu Dhabi Capital Gate, Aloft ExCel London, and Anantara Sir Bani Dhabi Island have five hotels in ADNEC's portfolio.